Alter

Alter is a direct-to-consumer men’s body spray targeting gen z and millennial men. Alter’s body sprays are high quality and natural, and meant to create a luxurious and immersive experience for the user. Alter’s focus is bringing the beauty and sensuality of nature into your daily routine.

This project was self directed and includes branding, logo, and packaging design.

A 2 pack (larger package) as well as a single scent box (smaller, skinnier box) were designed.

Packaging designed so that as boxes are turned on their side, the forest imagery is a seamless and continuous image.

This packaging was designed as part of a class project, with a packaging prototype built out of cardstock.

Based on critique received in this session, I adjusted the single pack so that the type lined up better when placed next to the larger 2 pack box, which is reflected in the mock-ups above.